To conclude
Adapting the design process to the business context
In companies like Juniper that are engineering-driven and design is not an essential part of the product development process, it is important to adjust and align the specific phases of the design method with the environment, processes, relationships, and priorities within the company for everyone to understand the value of design and accomplish results that translate user behaviors into products.
Pushing the stakeholders to be proactive
When defining what we needed to offer in the product for the first release, the team aimed to provide features according to the requirements gathered by our product team. However, when it came to market trends, the competition was way ahead. I found it necessary through a competitive analysis to show the team what we needed to improve in the product to be ahead of other businesses.
Finding out who the knowledge keepers are
Sometimes there are team members whose knowledge about a specific topic goes beyond their company title. These people’s opinions matter across stakeholders because they can advocate for the best user experience with you, which could be an advantage for your design proposal at every stage of the product development process.